James ParsonsJames farms sheep and beef in Dargaville, Northland and has extensive agri-business and rural sector leadership experience. James is a trustee of the New Zealand Rural Leadership Trust and a 2008 Nuffield Farming Scholar. His family sheep and beef farming business Ashgrove Ltd breeds and provides sheep genetics to clients around the North Island.

James is an experienced director, retiring as chairman of Beef+Lamb New Zealand and the New Zealand Meat Board in 2018. He has held directorships in economic development, the veterinary sector and electricity sector. His governance capacity is complemented by particular skills in strategy, stakeholder management, media and government relations, yet he brings practical farmer perspectives to OSPRI’s governance decisions.